Why
Branding
Matters

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. 

– Seth Godin

Print Vs. Digital

95%

18 to 25 year-olds who say it's easier to read print than digital content.

82%

Consumers who trust print ads the most when making purchasing decisions.

77%

Consumers who say print drives higher recall.

72%

Of adults go out to drink or eat at least once per week.

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